Born and raised in Yogyakarta, Analisa initially dreamed of majoring in Communication Studies. Her interest in psychology grew from her love of reading, particularly The Lost Boy by Charlie Flotman, a story about a psychologist supporting a child with autism. Through the book, she discovered a connection between her passion for communication and her desire to help others, ultimately leading her to pursue her studies at the Faculty of Psychology, Universitas Gadjah Mada (UGM).
Her journey to UGM was not without challenges. After an unsuccessful first attempt, Analisa was eventually admitted through an alternative admissions pathway with more affordable tuition. Her decision was also influenced by UGM’s strong academic reputation, its proximity to her hometown, and the relatively lower cost of living in Yogyakarta. From that point onward, her passion for psychology continued to grow.
During her undergraduate years, Analisa served as a student assistant at the Institute for Management Development and Consultation (LPKM), now known as the Human Quality Development Unit (UPKM). This experience initially sparked her interest in Industrial and Organizational Psychology (I/O Psychology) and a potential career as a corporate consultant. However, participating as a testee in clinical psychology practicums and having the opportunity to observe counseling sessions firsthand became a turning point. She came to see clinical psychology as the fundamental discipline for understanding human behavior, prompting her to major in Clinical Psychology while taking Industrial Psychology as her minor.
After completing her bachelor’s degree, Analisa returned to LPKM as an assistant for another six months. She applied to several overseas universities and received Letters of Acceptance (LoAs). Although she was unsuccessful in securing LPDP and Erasmus scholarships, she remained determined. Instead, she was awarded a professional scholarship from UGM to pursue a Master’s degree in Clinical Psychology.
While contemplating her career direction, Analisa chose to gain practical experience by working as a clinical psychologist at JIH Hospital. Working with clients from diverse backgrounds became a crucial learning process that strengthened her confidence as a clinical psychologist and ultimately inspired her to establish her own psychological consulting firm.
After completing her professional master’s program, Analisa continued her clinical practice at JIH Hospital while founding APDC in 2015. Her interest in entrepreneurship had long preceded this venture; since her school years, she had enjoyed experimenting with various business ideas. Her experience as a radio and television broadcaster also equipped her with strong communication skills, which proved invaluable in working with clients and training participants.
Over time, APDC’s focus evolved. What began as a clinical psychology practice gradually expanded into Industrial and Organizational Psychology projects before eventually discovering its greatest strength in professional training. In 2017, APDC earned the trust of several major companies in Jakarta, supported by a strong alumni network spread across different regions. Much of its growth has come through word-of-mouth referrals, reflecting the confidence clients place in its services.
Beyond her clinical practice and business, Analisa is an active speaker and trainer at various professional forums. She emphasizes that the first step in career development is self-understanding—recognizing one’s strengths and interests before deciding which skills to develop. She also highlights the importance of agility: the ability to continuously learn and adapt, particularly in today’s rapidly changing world of work.
For fresh graduates, she believes that the greatest asset they can offer is a strong willingness to learn.
“The most valuable thing you can offer at the beginning of your career is your learning spirit. Since you have limited experience, employers will evaluate your willingness to learn and grow,” she said.
According to Analisa, the early stages of a career should be devoted to exploration, skill development, and expanding professional networks rather than focusing solely on financial goals.
“A career is not a sprint—it’s an endurance game,” she added.
She also encourages graduates to remain active during career transitions.
“Whatever the job may be, don’t stay unemployed. Take every opportunity available, do your best, and commit until your contract is completed,” she emphasized.
In her view, even the smallest professional experiences contribute to building a track record whose value should never be underestimated.
Analisa concludes by underscoring the importance of integrity, collaboration, and the courage to step outside one’s comfort zone. With clear positioning and a commitment to continuous growth, she believes everyone can find their own path.
“Have a motivation that goes beyond personal achievement—strive to become someone who makes a meaningful contribution to others.”
Reporter: Ghinaa Durratul Hikmah
Writer: Fadia Hayu Godwina
Editor: Erna Tri Nofiyana
Photo: Personal Documentation