A research team from the Faculty of Psychology, Universitas Gadjah Mada (UGM), is examining how Common Method Bias (CMB) affects findings in survey research. CMB refers to bias that arises when the same measurement approach is used for multiple constructs at the same time, for example, administering many questions to the same respondents, at the same time and place, using the same form. As a result, correlations between concepts can appear higher than they truly are, with part of the “high” value coming from the measurement method rather than the actual phenomenon. Internationally, many journals now require authors to demonstrate efforts to reduce CMB. In Indonesia, however, reporting and mitigation of CMB are still uncommon, highlighting the need for trusted guidance.
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